Something very exciting happened this month. Apple released a new version of their MobileMe Mail interface at Me.com. It’s so fresh and new that they released it as a Beta which is becoming an increasingly more prominent tactic for Apple (i.e. iWork.com). I for one was very excited to hear about the new Beta version of MobileMe Mail and signed up for it right away. The irony is, I never really have a chance to use it.
The new MobileMe Mail has added some important features that have made me very happy. In fact the two main feature additions are two elements that constantly tempt to lure me back to Gmail. The first one is an archive button. Now this might sound like a little thing, but I truly love it. Gmail runs on a system where you can automatically archive any message with the click of a button. One click and it’s out of sight, but still accessible by simply searching for it. I like this style so much that I created an archive folder in my MobileMe account. There wasn’t a single-click way to archive my messages, but I could drag and drop the messages and that was good enough. Well now MobileMe has an archive button. I love it!
For most people that will still feel like a cosmetic change and won’t be a big deal. But the next new feature is a big deal. You can now create mail rules at me.com and those rules will filter down to all of your devices. By that I mean, you can create a folder titled “ninja” and then tell MobileMe to filter all messages from that “how to be a ninja” website you subscribed to. You can already do this with the Apple Mail program, but it only filters messages that arrive on your computer. So messages don’t get filtered when you view them directly on your iPhone (unless you view them after they’ve been downloaded to your computer and then the SMTP folder syncing will come into effect).
This new feature is really important and puts MobileMe a step closer to being as strong as Gmail. There’s still a lot of steps before MobileMe gets to that point, but then again Gmail has a long way to go to being as stable and reliable as MobileMe.
There are some other nice changes to the MobileMe Mail interface as well and you can check them out at apple.com/mobileme. That being said, here is the irony. I may never actually use it.
Ever since the iPad came out all of my emailing has been done on the iPad or the iPhone. Before the iPad came out all my emailing was done in the Apple Mail app on my Mac, or on my iPhone on the go. I would occasionally also use the Me.com version of MobileMe Mail, but when you have such a strong Mail app on the Mac, why use a web app? The only time I used the web app was at work (I used to work in an Apple Store). I now work in an office with all PCs, running Internet Explorer 7, which is not fully supported by MobileMe. So rather than deal with the bugginess of that situation, I just use my iPhone which is as solid as can be.
So at home, I use the iPad for all emailing. On the go I use my iPhone. I really don’t know when or where I’d have the chance and the desire to use MobileMe Mail. I have played around with it because of my pure enthusiasm for it. And I have opened it up specifically to create some important mail rules. But other than that, I have no need/opportunity to use it.
It’s too bad really. It seems like it is going to be really great. Then again, the iPad Mail App is so good, who cares?